Architectural render pricing has two parts: 3D modelling and the outputs produced. Modelling takes the larger share of the budget and is built once; every later frame, floor plan or tour carries only its output fee. Understanding that split is the only way to compare quotes properly.
The two layers of the price: modelling and outputs
A render's credibility depends largely on the accuracy of the 3D model beneath it. If façade levels, joinery detail, railing thickness and ceiling heights are wrong, the image looks artificial no matter how well it is lit. That's why the budget goes first to the model, not to any single frame.
Once the model is built correctly, the second, third and fourth frame are produced at a noticeably lower cost. The same logic applies to a 3D floor plan, a 360° virtual tour and an architectural animation: because they all draw on the same model, the modelling fee isn't charged again.
The practical conclusion: visualisation is better treated as an asset attached to the project than as a one-off expense. You can order two exterior frames today and add interior renders from the same model once sales pick up.
Four factors that set the modelling fee
In our architectural visualisation service four things set the modelling fee. The figures come from our published pricing model and all exclude VAT.
- Project type: a villa or detached building is the baseline; housing complexes, commercial/office and residence towers are 1.5 times that; mixed-use projects twice.
- Existing model status: modelling from scratch is the full fee; a half-finished model is 75%; a ready-to-use model 50%. If you already have a model, this item shrinks directly.
- Floor range: 1–4 floors is the baseline; 5–8 floors adds 15%, 9–14 floors 30%, and 15 or more 50%.
- Block count and repetition: each independent block is modelled separately, but a repeat of the same block is calculated at only 30% of the full fee — a duplicated block involves placement and variation work, not remodelling.
Project area is added on top: the first 1,000 m² is included, and the modelling item rises in steps for each 1,000 m² band above it. The base modelling fee is 20,000 ₺ per block, scaled by the multipliers above.
Unit prices for the outputs
Outputs sit on top of the model and are priced per unit, so you take exactly as much as you need:
- Exterior render: 5,000 ₺ per frame
- Interiors: 15,000 ₺ for each independent room modelled, 5,000 ₺ for each angle taken from it
- 360° virtual tour: 10,000 ₺ per point
- 3D floor plan: 5,000 ₺ per furnished plan
- Animation: priced by the second — 500 ₺/s for AI-assisted production, 1,667 ₺/s for full CGI
The distinction between rooms and angles matters for the budget. Asking for two different angles of one living room is noticeably cheaper than modelling two separate rooms. When planning interiors it helps to decide separately how many rooms you need and how many angles from each.
Two worked examples
So the figures don't stay abstract, here are two scenarios itemised. Both are results produced by the architectural render price calculator on our site.
Scenario 1 — single villa, half-finished model. Villa type, an existing half-finished model, 5–8 floors, one block, 2 exterior renders. Modelling 17,250 ₺ (20,000 × 1 × 0.75 × 1.15), exterior renders 2 × 5,000 = 10,000 ₺. Net 27,250 ₺, or 32,700 ₺ with 20% VAT. Estimated delivery 6–9 working days.
Scenario 2 — a three-block housing complex. Housing type, modelled from scratch, 9–14 floors, 3 blocks (2 of them repeats), 4 exterior renders, 2 rooms and 3 interior angles, 2 floor plans, a 30-second AI animation. Modelling 62,400 ₺, exterior renders 20,000 ₺, interiors 45,000 ₺, floor plans 10,000 ₺, animation 5,000 ₺. Net 142,400 ₺, or 170,880 ₺ with VAT. Estimated delivery 16–24 working days.
Alongside the net figure the calculator also shows a range (roughly 90–112%). The reason is honest: an exact price can't be given before the files are reviewed. The range isn't negotiating room, it's the uncertainty itself.
The mistake people make comparing quotes
The most common mistake is comparing quotes on the per-frame price alone. A quote with a low modelling line balances it in one of two ways: either it charges more per frame, or it cuts model quality. The second is more dangerous, because the resulting image is "pretty but artificial" and you can't see that until it's delivered.
The correct comparison is on the total, for the same scope: the same frame count, the same number of rooms, the same outputs. Writing the scope yourself and sending it out when you request quotes makes comparison much easier.
The second common mistake is timing. Starting visualisation two weeks before launch leaves no room to build a model properly, and a rushed model produces errors. Build the schedule backwards from launch.
What do you need to have?
To begin, a dimensioned drawing is enough: a DWG, a scaled PDF or a sketch with measurements written on it. DWG is the drawing file format popularised by Autodesk's AutoCAD that has become the de facto industry standard; your architect usually has this file.
If you have no dimensions, an as-built survey comes first; we do that under our AutoCAD drafting service. An image produced from a file of uncertain scale is misleading, and correcting it later costs more than starting over — which is why we don't skip this step.
Let's be open about method too: we use AI-assisted render tools in production, which speeds up variation and atmosphere testing. But the project's dimensions, façade proportions and architectural decisions come from the 3D model; the underlying logic of architectural rendering doesn't change here. AI provides speed, the model provides accuracy.
Frequently Asked Questions
If you'd like to talk through the scope of your project, you can reach us through the quote form; we'll review your files and work out the scope together.
