360° Virtual Tour Production

When Does a 360° Tour Actually Help?

A virtual tour helps whenever it is difficult or costly for a visitor to show up in person. A buyer looking from another city, a couple evaluating a wedding venue remotely, an investor filtering options before visiting the sales office.

It is also a filtering tool, and that is often overlooked: someone who tours the space and doesn't like it wasn't going to like it in person either. A tour reduces wasted appointments, and the sales team's time goes to genuinely interested people.

There are cases where a tour doesn't help: in a very small single-volume space, two well-shot photographs are usually enough. If your project doesn't need one, we say so.

• Residential and office sales/rentals
• Hotels, guesthouses and holiday accommodation
• Wedding venues, event spaces and restaurants
• Sales office and trade fair stand presentations
• Walking through projects that haven't been built yet
• Factory, warehouse and showroom introductions

Two Routes: Photo-Based and Render-Based

If the space is built, the tour is photo-based: 360° shots are taken from predetermined points, stitched together and linked to one another. This route shows the space exactly as it is, and that is its biggest advantage — its truthfulness isn't debatable.

If the space doesn't exist yet, the tour is render-based: the 360° view of each point is computed from a 3D model. Here the tour's credibility depends directly on the accuracy of that model. As in architectural visualisation, most of the budget goes not to a single point but to the model; once it is built, additional points are produced at a much lower cost.

Combining the two is also possible: we can link a real photographic tour of an existing building with a render-based tour of an additional block that hasn't been built yet, inside the same tour.

Point Logic: How Many Points Do You Need?

In a virtual tour both pricing and quality are built around "points". A point is a position where the visitor can stand and look around. Too few points and the tour feels disjointed and the visitor loses their bearings; too many and the budget grows without the perceived benefit growing with it.

The practical rule is this: every independent space gets at least one point. Transition areas (hallway, stair landing, corridor turn) get enough points to keep the tour flowing. Large volumes (living room, lobby, restaurant) usually need two, because a single point doesn't convey depth.

We decide together which points are genuinely needed after seeing your space or your plan. Inflating the point count is easy, but it isn't honest.

• At least one point per independent room
• Two points for large volumes (depth perception)
• Connection points for transitions
• Clickable navigation between points
• Optional: info labels, floor selector and a mini map

What Shoot Day Looks Like in a Photo-Based Tour

Shoot day is the day that determines the result most. If the space isn't ready, the resulting tour permanently records the space at its worst.

The preparation list is short but shouldn't be skipped: surfaces cleared, personal belongings put away, bins and cleaning supplies out of sight. Every light fitting has to work — in a 360° shot a dead bulb is directly visible. Curtains open, windows clean.

Timing matters too: we agree in advance on the window when daylight enters the space best. In rooms with an outward-facing façade, that alone can change the quality of the tour.

One unavoidable detail of 360° shooting: because the camera looks in every direction, there is nowhere to hide. Anyone present during the shot appears in the image, so the space needs to be empty for that window.

• Surfaces cleared, no personal items or bins visible
• All lighting in working order
• Curtains open, windows clean
• Space empty during the shooting window
• Daylight window agreed in advance

Where the Tour Is Published: Link, QR and Website Embed

The tour is delivered as a link that opens in a browser. The visitor doesn't need to install an app; it works on phone, tablet and desktop. It is also compatible with a VR headset for visitors who have one, but a headset is never required.

That link can be shared in listings, used as a QR code on printed material and signage, or embedded as a window in your website.

One warning about embedding: a third-party tour window can seriously affect the loading speed of the page it sits on. This isn't negotiable for us — page speed directly affects Google rankings and conversion. So we prefer to place the tour on its own page, or to load it only when a "Start virtual tour" button is clicked. We'll set that up on your behalf if you want.

• Shareable link (no app required)
• QR code for printed material and signage
• Website embed — loaded on click, without hurting page speed
• Works on phone, tablet, desktop and optionally VR

Virtual Tour, Video or Render?

The three do different jobs and don't substitute for one another. Which one you need depends on the question the visitor is asking.

A render answers "what does this look like?" most powerfully. You choose the best angle; for a listing cover and a brochure that is the most effective option.

An animation answers "how big is this project and how do its parts connect?" You control the sequence.

A virtual tour answers "is anything being hidden from me?" Because it hands control to the visitor, it generates the most trust — but you can't shape a narrative; the space is simply what it is.

In most projects the right answer is using them together: a render on the listing cover, a tour inside the listing.

How Do We Know Whether the Tour Is Working?

Commissioning a virtual tour and never measuring the outcome is the most common waste in this field. Measuring it isn't hard.

The simplest things worth tracking: how many people entered the tour, how long they stayed on average, at which point they left, and how many went on to the contact form or phoned afterwards. That data shows which space attracts interest and which one loses the visitor.

To see how many people called after the tour, you need a clear contact step inside or directly beneath it; a tour on its own isn't a closing tool, it's a persuasion step. We can connect this measurement to your existing analytics setup.

• Number of visitors entering the tour and time spent
• Which point the tour is abandoned at
• Conversion rate from tour to contact/quote step
• Which source performs better — portal, website or QR

What We Need From You, What We Deliver

For built spaces what we need is access and timing: a window in which the space is tidy and empty. For unbuilt projects, a DWG, a PDF or an existing 3D model.

Delivery includes the tour link, the QR code file and the embed code for your site. How long the tour stays online, who covers the hosting and the terms for adding points later are written explicitly in the proposal document — these three are the places where surprises usually appear, so we settle them upfront.

Revisions are handled before final quality: point placement and transitions are approved on a low-quality preview version, and high-quality production starts after that.

• Input (existing space): access + a tidy, empty time window
• Input (unbuilt project): DWG, PDF or an existing 3D model
• Output: tour link, QR code, embed code
• Hosting duration and terms for adding points later are written in the proposal