Ad Management: Google Ads, Meta Ads, and SEO

Google Ads Management

With search network, display network, and shopping campaigns, we reach your potential customers at exactly the right moment. We continuously optimize your campaigns to lower your cost per conversion.

Success in Google Ads goes beyond picking the right keywords — it requires managing many variables together correctly: bid strategy, ad copy testing, and landing page alignment among them. We regularly review your campaigns and quickly revise anything that's underperforming.

• Access high-intent traffic through search network campaigns
• Build brand awareness through the display network
• Drive e-commerce sales through Shopping campaigns
• Win back lost visitors through remarketing

Meta Ads: Facebook and Instagram Advertising

On Meta platforms, through audience analysis, creative ad design, and A/B testing, we build ad strategies suited to every goal, from brand awareness to sales.

Meta's advanced targeting algorithm performs extremely well when fed correctly. That's why during campaign setup we thoroughly build out pixel integration and conversion tracking infrastructure, making sure the algorithm receives the right signals.

Visual and video ad creative is one of the deciding factors in Meta Ads performance. That's why we run our ad management process in coordination with our production team, making sure the visuals used in your campaigns are both aesthetically strong and conversion-focused.

Building Strategy Around the Campaign Goal

Not every ad campaign is measured by the same yardstick. In a brand awareness campaign, reach and view rate matter; in a sales-focused campaign, cost per conversion and return on ad spend (ROAS) are decisive. Before building the campaign, we clarify the one metric that actually matters for your business.

That clarity shapes both the ad copy and the target audience selection correctly. A campaign built around the wrong goal can burn your budget on low-value clicks and deliver results far below its real potential.

SEO Services and Consulting

In SEO, there's one promise no one can honestly make: 'You'll be #1 tomorrow.' Instead, we guarantee process and transparency. Every month, we share the work we've done, the data we've gathered, and the next steps with you.

Our approach to SEO consulting plans every step — from technical SEO audits to content strategy, from link profile to local SEO — around measurable goals. Our SEO team, serving clients across Türkiye and beyond, prepares monthly performance reports for every client, transparently presenting organic traffic, keyword rankings, and conversion data.

Our SEO consulting process isn't a one-time audit. We run a continuous, cyclical process — from competitor analysis to content calendars, from technical improvements to link strategy. This means your rankings don't just climb; the position you gain is maintained over the long term too.

• Comprehensive technical SEO audit and fix plan
• Keyword research and content SEO
• Local SEO for visibility in regional searches
• Transparent monthly performance and ranking reports

TikTok Ads and Next-Generation Ad Channels

Beyond Google and Meta, emerging platforms like TikTok Ads offer a valuable opportunity, especially for brands looking to reach a younger audience. We produce ad creative that fits the platform's organic, authentic content style, running campaigns that feel natural rather than interrupting the user's feed.

When evaluating new ad channels, we test whether they genuinely offer a meaningful audience and budget efficiency for your brand — rather than blindly allocating budget to every new platform, we focus on channels validated by data.

Data-Driven Reporting

We prepare detailed performance reports for every campaign, share the data with you transparently, and shape our strategy based on it. Alongside core metrics like spend, conversions, and cost per click, our reports also clearly lay out the actions we recommend for the next period.

In monthly reporting meetings, we don't just read the numbers — we discuss together what they mean for your business. This two-way dialogue keeps the strategy always aligned with your business's real goals.

The Advantage of Managing Ads and SEO Together

Ad campaigns deliver fast, measurable results, while SEO builds a sustainable, cost-free traffic source over the long term. Managing both with the same team under a consistent strategy lets you grow short-term sales goals and long-term brand visibility at the same time.

Keyword and conversion data from ad campaigns feeds our SEO strategy, while organic performance data from SEO work makes ad targeting sharper. This mutual feedback loop produces far more efficient results than managing the two channels separately.

Conversion-Focused Landing Page Optimization

Even the best ad campaign in the world fails if it sends users to a slow-loading or unclear landing page. In our ad management service, we treat designing conversion-focused landing pages — or optimizing existing ones — as part of the process.

Consistency between the landing page and the ad message directly affects both user experience and Google's quality score, an important factor that lowers your cost per click.

An Ad Strategy Tailored to Your Industry

E-commerce, service industries, B2B, or local businesses each require a different ad approach. For e-commerce brands, Shopping campaigns and dynamic remarketing take center stage, while for a local service business, location-targeted search campaigns are far more valuable.

By deeply understanding your industry and business model, we build an ad architecture tailored to you instead of a one-size-fits-all template. This customized approach makes sure your budget goes toward the channels that actually work in your industry.

A Transparent Partnership in Campaign Management

We believe access to and ownership of your ad accounts should always belong to you. We manage your Google Ads and Meta Ads accounts under your own business account, providing full visibility at every step, from campaign setup to budget changes.

This transparent partnership model guarantees that even if you stop working with us, your entire campaign history, data, and learnings stay with you. You don't have to start from scratch with an agency change — your accumulated data and learnings become a lasting asset for your business.

Our Ad Management Team and Areas of Expertise

Behind your campaigns is a cross-disciplinary team of a performance marketing specialist, a creative designer, and an SEO specialist. The performance marketing specialist manages budget allocation and bid strategy, the creative designer produces conversion-focused ad visuals, and the SEO specialist coordinates the flow of data between organic and paid channels.

This multi-disciplinary structure means your campaigns are managed not from a single angle, but from a combination of strategy, creativity, and technical SEO perspectives. Especially in highly competitive industries, this holistic approach gives your campaigns a clear edge over accounts managed from a single direction. In our weekly internal review meetings, we go over every campaign from these three perspectives together, catching opportunities early.

Launching a Campaign: The First 30 Days

When we start working with a new ad account, the first 30 days focus on laying a solid foundation for the campaigns. The first week goes into setting up the account structure, verifying conversion tracking infrastructure (pixel, tags), and competitor/market analysis. In the second and third weeks, the first campaigns go live and enter an intensive monitoring period; early data starts to reveal which ad copy and visual approach performs better.

By the fourth week, we make meaningful optimizations to the campaigns based on the first data and deliver your first comprehensive performance report. This structured launch process makes sure your ad budget is managed with sound decisions from the very first month — we act on data, not guesswork.