CLV Calculator
Calculate the total revenue an average customer will generate for your business over their relationship with you.
Enter Your Data
Customer Lifetime Value
—
Fill in the fields on the left to calculate.
What Is CLV (Customer Lifetime Value)?
CLV (Customer Lifetime Value) is the total revenue a customer will generate for you over the course of their relationship with your business. The formula is: Average Order Value × Average Annual Purchase Frequency × Average Customer Lifespan (years). This metric plays a critical role in determining how much budget you can afford to spend acquiring a new customer (Customer Acquisition Cost / CAC).
If your CLV is meaningfully higher than your customer acquisition cost, your marketing investment is sustainable. In our social media and ad management strategies, we place just as much weight on loyalty and retention tactics that grow existing customers' CLV as we do on acquiring new ones.
Let's Review Your Results Together
Get in touch with our team to discuss the strategy that will grow your numbers.